Brand Strategy & Branding
A brand people can tell apart, and remember.
Branding is more than a logo. We help you decide what the brand stands for, how it speaks and how it looks, then keep that consistent everywhere it appears.
Problems we help with
- You sound and look like everyone else in your category
- Your message changes depending on who writes it
- Your visuals have grown piece by piece and no longer fit together
- You are launching and need a clear position from day one
What we can deliver
- Brand positioning and differentiation
- Brand messaging and voice
- Visual identity direction
- Consistency guidelines
- A clear development process
How it works
- Understand the business, audience and category
- Define positioning and what makes you distinct
- Develop messaging and identity direction
- Document it so every channel stays consistent
Who it suits
Startups setting up a first identity, growing businesses whose brand has drifted, and established brands that need sharper differentiation.
Questions
How is brand strategy different from brand identity?
Strategy decides what the brand stands for and who it is for. Identity is how that shows up visually and verbally. Strategy comes first so identity has a reason behind it.
Do I need strategy if I only want a logo?
A logo works harder when it expresses a clear position. We will tell you honestly if your situation needs less.
Related services
Ready to talk about it?